Amy — your lifecycle marketing

Amy drafts, checks, and sends your email & SMS — nothing goes out without your approval.

A few quick steps and Amy starts sending for you.

Campaigns →

Write & send one-off marketing campaigns — Amy drafts them with AI, you approve.

Automations →

Flows that send themselves — welcome, abandoned cart, win-back & more. Edit each with AI.

Reporting →

How your email & SMS are performing — subscribers, revenue, deliverability.

Settings →

Your brand voice, accent color, sender domain & mailing address.

Build and schedule one-off marketing campaigns — Amy drafts them, you approve, then send or schedule.

Amy writes your next campaign

Approval required

Pick a goal — or tell Amy one in your own words. Amy drafts it for the right audience, runs the legal checks, and nothing sends until you approve.

Pick a goal

Channel

Draft with AI

or describe it yourself

Draft this

Your one-off campaigns — scheduled, sent, and drafts. Cancel a scheduled one before it goes out.

Best-practice flows that send themselves when a customer does something. They all start off — review each email, then turn on the ones you want.

Your automations

The signup box on your storefront. Amy never switches it on for you — you control it here, and it only shows once you also turn the Amy embed on in your theme.

How your email & SMS are performing — so you can see what's working and turn it up. Numbers fill in as Amy sends.

At a glance

Amy warms up your sending gradually so inboxes learn to trust you and your email lands where it should. Order and shipping emails are never slowed by this.

Message

From

Channel

Status

When

Who's in your audience and how big each group is. Sizes are live — Amy merges by email address, so nobody is counted or emailed twice.

Every group Amy can target. A contact can appear in more than one — these are overlapping views of the same people, not a total to add up.

Unsaved changes appear in the save bar at the top of the page — review and Save there.

How Amy writes for you — she uses this in every email and text.

New here? Let Amy draft it

Amy reads your store and fills in your voice, selling points, and never-say list — then you tweak and Save.

Draft from my store

Who your emails come from, where replies land, and the footer required on every marketing email.

Sending domain

Checking your sending domain…

Emails send from

The color, logo, and shop link Amy drops into your email template.

Brand accent color — tints your email header & buttons

#2d2d44

Brand logo — shown in your email header (pulled from Shopify, or paste an image URL)

Pull from Shopify

Save settings

Amy imports your whole Klaviyo audience — consent, unsubscribes and suppressions intact — then warms up the people who opened or clicked in the last 120 days first. You never have to pick the right list.

A long-running Klaviyo account collects addresses that stopped responding years ago, and mailing those from a brand-new domain is what gets a sender filtered. Amy handles that for you: everyone comes across, but only your recent openers and clickers are emailed while your domain warms up — decided per contact from their real Klaviyo opens and clicks, not a segment you have to pick.

Needs read access to profiles, lists, segments and metrics. Create one in Klaviyo under Settings → API keys.

Import from Klaviyo

Choose specific lists instead

Get your store its own texting number. Phone carriers approve it once — texting unlocks automatically when they do.

Your hosted signup page — share it anywhere (bio links, receipts, QR on packaging). New signups get a welcome automatically.

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